The Norwegian subsidiary of Service Point Solutions, S.A. (stock market ticker: SPS.MC) has inaugurated an innovative digital print centre called the Concept Store in downtown Oslo. This centre provides new digital printing services combining all manner of materials. The Concept Store is a new class of service centre that puts digital printing at the service of individual creativity. "We are using technology to make the world more personal, more creative," says Joan Carles Peiró, COO of Service Point, "Customers coming in to print or photocopy on paper are leaving with personalised tiles, lamps and cushion covers."
The Oslo centre is serving as the pilot for Service Point's plans to launch more Concept Stores in other operating markets, most imminently the UK, German and Spain, under the umbrella of a diversification strategy designed to leverage innovation to extend traditional B2B (Business-to-Business) services to the B2C (Business-to-Consumer) channel.
Service Point's goal is to open 15 new Concept Stores in Norway by year-end. This new business line is expected to generate revenue of roughly €500,000 in 2010 alone. According to Joan Carles Peiró, COO of Service Point Solutions, "We are focusing strategically on innovation.
"And innovation is not only about technology: it is an attitude. The idea is to enable the customer to attain his or her goals more efficiently and effectively. We have selected Norway as the pilot market for this business model because of the recurring nature of our earnings in this country, where our brand recognition is excellent. In 2010 Norway is expected to be the biggest contributor to Group cash flow generation and profits."
Innovation and e-commerce are the cornerstones of the company's growth strategy. Service Point's web-to-print service, now the Concept Stores, and its ability to take orders in Madrid for printing anywhere in the world (an ability that sparked great interest in the wake of the recent volcano-induced air travel ordeal) are positioning the company as a sector pioneer.